World Childhood Foundation

For Christmas last year I had the opportunity to create a commercial for the World Childhood Foundation, a Swedish foundation that works for children’s rights all over the world.This video was made as a tribute to help them sell their bracelets that supports their great work.

The work was also in collaboration with Atracta, which runs some of the biggest advertising screens in Stockholm. The final result was shown on their screen in Stureplan for a week right before Christmas 2020.

Seeing my work on the big screen was exciting, and making my first commercial as a filmmaker was a challenging but fun experience. Especially when helping out such an important cause as this.

Here is the final result: